Design for Response: Creative Direct Marketing That Works

Sherr, Leslie H.; Katz, David J.

ISBN 10: 1564963802 / ISBN 13: 9781564963802

Published by Rockport Publishers, 1999

About this Item

Seller Inventory # 10573

Bibliographic Details

• Title: Design for Response: Creative Direct Marketing That Works
• Publisher: Rockport Publishers
• Publication Date: 1999
• Language: English
• ISBN 10: 1564963802
• ISBN 13: 9781564963802
• Binding: Hardcover
• Edition: 1st Edition
• Condition: New
• Dust Jacket Condition: New
• Dimensions: 0.75W x 9.5H x 11.5D inches 0.75 inches width by 9.5 inches height by 11.5 inches depth
• Weight: 953 grams

About this title

Synopsis

Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.
Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.

About the Author

Leslie Sherr is a former editor at Graphis, and formerly director of communications at Desgrippes Gobe & Associates, an international strategic design and brand image firm.