Design in the Service of Beauty: An Appreciation of the Advertising and Packaging of Beauty Products for Women - This Book Includes 25 Self-Adhesive Reproductions of Antique Perfume Labels, Adapted for Everyday Use

Poltarnees, Welleran

ISBN 10: 0962113182 / ISBN 13: 9780962113185

Published by Blue Lantern Books, Seattle, Washington, U.S.A., 1994

About this Item

// NO REMAINDER MARK// NO PREVIOUS OWNER MARKS OF ANY KIND (no names or inscriptions, no bookplate, no underlining, etc.) // you have got to see these perfume labels!! all 25 are in perfect condition.

Seller Inventory # 0027495

Bibliographic Details

• Title: Design in the Service of Beauty: An Appreciation of the Advertising and Packaging of Beauty Products for Women - This Book Includes 25 Self-Adhesive Reproductions of Antique Perfume Labels, Adapted for Everyday Use
• Publisher: Blue Lantern Books, Seattle, Washington, U.S.A.
• Publication Date: 1994
• Language: English
• ISBN 10: 0962113182
• ISBN 13: 9780962113185
• Binding: Hardcover
• Edition: First Edition, First Printing.
• Condition: NEW CONDITION
• Dust Jacket Condition: No Dust Jacket

About this title

Synopsis

Book by Poltarnees, Welleran

Excerpt. © Reprinted by permission. All rights reserved.

When natural resources are inadequate to the solution of our problems we frequently turn to magic. With magic we can hope to alter the seemingly inevitable course of events; even nullify the dependence of effect on cause. With its assistance one hopes to conform reality to one's desires.

Makers of beauty products frequently evoke magic. The buyers wish to erase the erosion of time, to look younger than they are, and if possible, to be even more beautiful than normal aritifice allows.

The advertisers, recognizing the irrationality of the appeal to magic, additionally evoke the power of nature, promising to gain her aid in the quest for transformation.