Design in the Service of Beauty: An Appreciation of the Advertising and Packaging of beauty Products for Women

Welleran Poltarnees

ISBN 10: 0962113182 / ISBN 13: 9780962113185

Published by Blue Lantern Books, (Seattle, Washington), 1994

About this Item

Hardcover book complete in its original dust jacket (unclipped). 29 cm. 36 pages. Color illustrations throughout. Contains all 25 label stickers housed within an envelope affixed to the rear fixed end page. The book is in near fine condition. No ownership marks/writing present within. Hinges tight, interior pages bright. Light edge wear/bumping to the dust jacket.

Seller Inventory # 3823

Bibliographic Details

• Title: Design in the Service of Beauty: An Appreciation of the Advertising and Packaging of beauty Products for Women
• Publisher: Blue Lantern Books, (Seattle, Washington)
• Publication Date: 1994
• Language: English
• ISBN 10: 0962113182
• ISBN 13: 9780962113185
• Binding: Hardcover
• Edition: First edition.
• Condition: NF/NF
• Dust Jacket Condition: Dust Jacket Included
• Seller catalogs:
  • Graphic Arts

About this title

Synopsis

Book by Poltarnees, Welleran

Excerpt. © Reprinted by permission. All rights reserved.

When natural resources are inadequate to the solution of our problems we frequently turn to magic. With magic we can hope to alter the seemingly inevitable course of events; even nullify the dependence of effect on cause. With its assistance one hopes to conform reality to one's desires.

Makers of beauty products frequently evoke magic. The buyers wish to erase the erosion of time, to look younger than they are, and if possible, to be even more beautiful than normal aritifice allows.

The advertisers, recognizing the irrationality of the appeal to magic, additionally evoke the power of nature, promising to gain her aid in the quest for transformation.