How to Design Surveys (Survey Kit, Vol 5)

"The overall organization and coverage throughout this volume are good. The sequence of material seems to be logically presented . . . . The author continues to cover the major areas that most survey research classes would need for designing surveys."

--William A. Smith, Department of African American Studies,

Western Illinois University

How can you more effectively design a survey? What purpose do you want to use your survey for--to describe, compare, or predict a response? By answering these questions through explanations and demonstrations, How to Design Surveys offers guidelines for experimental designs of surveys, as well as of cross-sectional, cohort, and case-control designs, and provides checklists of risks to avoid for internal and external validity.

Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.