Complete methodology for defining, designing, and implementing Customer Relationship Management focused data warehouses. Topics covered include software loading, extraction and personalization, data warehouse conceptual models, design challenges of CRM-focused data warehouses, and project management. Softcover. DLC: Data warehousing.
DR. CHRIS TODMAN has, for the last decade, specialized in data warehousing projects throughout the telecommunications, financial services, automotive and utilities industries. During the past five years he has served as Hewlett-Packard's UK Data Warehouse Practice Manager. An IT professional for more than 20 years, Todman earned a Ph.D. based in part on his advanced research into data warehousing.