How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

Shenson, Howard L.

ISBN 10: 0471527084 / ISBN 13: 9780471527084

Published by John Wiley & Sons Inc, New York, 1990

About this Item

Second Printing. Black boards with metallic copper lettering on spine; White Endpapers; book interior is clean and tight; book appears unread; no markings or soiling; pages are clean, bright and tight; 8vo; 274 pages; indexed; dustjacket is protected by a mylar wrapper with no noted defects.

Seller Inventory # 20031262

Bibliographic Details

• Title: How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
• Publisher: John Wiley & Sons Inc, New York
• Publication Date: 1990
• Language: English
• ISBN 10: 0471527084
• ISBN 13: 9780471527084
• Binding: Hardcover
• Edition: First Edition
• Condition: As New
• Dust Jacket Condition: As New
• Seller catalogs:
  • Business and Management

About this title

Synopsis

A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminar for about $1,000 or less
* How to develop a dynamic program and effective program materials
* How to create a powerful, registration producing marketing strategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketing to increase sales
* How to evaluate and choose where and when to conduct your seminar or workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximum registrations/profitability
* How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
* How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

About the Author

HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.