Development of Informal Economy : Problems and Challenges

edited by Bharti Pandey and Subodh Kumar Sinha

ISBN 10: 8184845758 / ISBN 13: 9788184845754

Published by Regal Publications, 2016

About this Item

Contents: Preface. Introduction. 1. Development of informal sector: Talisman for overall economical growth of India/S.N. Chaturvedi and Purvi Vithlani. 2. Growth of urban informal sector in India: a future perspective/Sharanappa Saidapur. 3. Informal sector in India: trends, initiatives and challenges/T. Raghu. 4. Informal sector in India: an explanatory note/D.B. Usha Rani and Lakshmi Devi. R. 5. Informal sector in India/Harsimran Kaur and Prerna Singh. 6. An analytical study of the size and characteristics of informal sector in Indian economy/Anjali Jain. 7. Size and characteristics of the informal sector/B.S. Kamble. 8. A profound study on Indian informal sector/K. Suresh and S.N. Sugumar. 9. Extent and pattern of informal sector in India/Neeraj Sharma, Gurinder Jit Singh Bhullar and Harinder Mohan. 10. Urban informal sector: a case study of street vendors in Shimoga City Karnata State/Padme Gowda A.T. and Rachappa H. 11. Economics of informal sector in India/Birendra Kumar Mandal. 12. Indian economy and its transformation problem/R. Mukherji. 13. Challenge for transforming the informal economy in India/Raju K. Shinde. 14. The impact of globalisation on the informal sector/Aruni Kumar. 15. Impact of globalisation on informal sectors/Binod Kumar Azad. 16. Urban informal sector in Gujarat/Bharat R. Shah. 17. Women and the informal sector in India/Kabita Kumari Sahu. 18. Informal economy in India: some reflections/Manjula Upadhyay. Index. In the present times, we are all facing a crisis in terms of choice between more consumerism or growth and development which is more sustainable in the long run. Our generation is exposed to new challenges of survival and knowledge explosion. One has too many choices in selection of goods to purchase and consume, occupation to follow, or even higher study to pursue. With internet revolution and liberalization of economies, world is a small place. The Indian market is flooded with international quality of goods and services. Marketers are using all tactics to woo the customers and acquire a larger market share. We are exposed to hundreds of advertisements every day but can not recall even five at the moment. Thus retention value has gone down but with a click of a button, we can have access to information much faster. Blogs, videos, and first hand experiences are shared about products and services in detail. Thus making it more challenging for sellers to advertise. Marketing firms have to devise new tactics to make their presence felt on the market scene. The present book is an attempt to evaluate some of the marketing strategies adopted by modern marketers recently. Some of the concepts and practices are relatively lesser known yet. They are still at a testing phase and their outcomes are yet to be evaluated but the revolution in terms of on-line trading is here to stay and creating new issues and challenges for brick and mortar firms in business. Case studies have been included in order to elaborate. (jacket).

Seller Inventory # 118742

Bibliographic Details

• Title: Development of Informal Economy : Problems and Challenges
• Publisher: Regal Publications
• Publication Date: 2016
• Language: English
• ISBN 10: 8184845758
• ISBN 13: 9788184845754
• Binding: Hardcover
• Edition: 1st Edition
• Condition: New

About this title

Synopsis

​Development of Informal Economy by Dr. Bharti Pandey is a scholarly examination of the informal sector in India, focusing on its evolution, challenges, and the socio-economic factors influencing its growth. Published in 2016 by Regal Publications, the book offers a comprehensive analysis of the informal economy's role in India's development.This volume presents a collection of 18 essays edited by Dr. Bharti Pandey and Dr. Subodh Kumar Sinha, addressing various facets of the informal economy in India. The contributors delve into topics such as the nature of informal employment, the impact of economic policies, and the socio-political dimensions of informal labor. The book aims to provide a nuanced understanding of the informal sector's complexities and its implications for India's economic landscape.

About the Author

​Dr. Bharti Pandey is an Indian academic and author specializing in economics, with a focus on development studies, informal economies, and labor markets. She has contributed significantly to the understanding of India's informal sector through her research and publications.