Title: Digital Content in Museums: "Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions" (MGES Museum and Gallery Essentials)
Publisher: Facet Publishing
Publication Date: 2025
Language: English
ISBN 10: 1783307188
ISBN 13: 9781783307180
Binding: Soft cover
Edition: 1st Edition
Condition: New

About this title

Synopsis

This book provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the heritage sector. Currently, there is little professional training for digital content, and while the Internet holds advice, it isn't specific to the sector and the digital landscape changes rapidly. Focusing on how digital content can positively impact the sector, it addresses four main points:

the discoverability of museums through digital content;
the usability of the digital spaces for audience users; and
how heritage institutions can produce creative content and rely on storytelling to build a loyal audience.

The breadth of digital content is covered – from social media and website design to blog posts, content strategy, and surveys – with the aim of helping institutions increase their visibility, develop their audiences, and meet user needs. Packed with tips, templates, and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.

About the Author

Georgina Brooke is a Content Strategist at One Further. Since 2021, she has worked for clients such as MoMA, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens. She began her career working under Sarah Winters during the first iteration of gov.uk as part of the developing Government Digital Service.

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