Direct Marketing Rules of Thumb : 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

Bodian, Nat G.

ISBN 10: 0070063400 / ISBN 13: 9780070063402

Published by McGraw-Hill Companies, The, 1995

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7475940-6

Synopsis:

A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

About the Author: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Bibliographic Details

Title: Direct Marketing Rules of Thumb : 1,000 ...
Publisher: McGraw-Hill Companies, The
Publication Date: 1995
Binding: Hardcover
Condition: Good
Edition: 1st Edition.