Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)
Freeman F. Gosden, Jr.
ISBN 10: 0471822140 ISBN 13: 9780471822141
Published by John Wiley & Sons, 1985
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Hardcover
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Southampton Books, Sag Harbor, NY, U.S.A.
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About this Item
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First Edition, Second Printing. Not price-clipped. Published by John Wiley & Sons, 1985. Octavo. Hardcover. Book is like new. Dust jacket is like new.100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York. Seller Inventory # 335869
Synopsis:
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist.
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Bibliographic Details
Title: Direct Marketing Success: What Works and Why...
Publisher: John Wiley & Sons
Publication Date: 1985
Binding: Hardcover
Condition: Like New
Dust Jacket Condition: Dust Jacket Included
Edition: First Edition.