E-Commerce Management : Text and Cases

Krishnamurthy, Sandeep

ISBN 10: 0324152523 / ISBN 13: 9780324152524

Published by Cengage South-Western, 2002

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 426797-6

Synopsis:

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

About the Author: Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world. He maintains a log of his most interesting thoughts at- http://faculty.washington.edu/sandeep/blog/blogger.html. You are welcome to contact him at sandeep@u.washington.edu.

Bibliographic Details

Title: E-Commerce Management : Text and Cases
Publisher: Cengage South-Western
Publication Date: 2002
Binding: Soft cover
Condition: Very Good
Edition: 1st Edition.