ELECTRONIC.MARKETING@INTERNET: MARKETING on the INTERNET *

ADAM, Stewart; WESTBERG, Kate

ISBN 10: 0724804013 / ISBN 13: 9780724804016

Published by PRENTICE HALL, * * * * *, 1998

About this Item

B00K: Fine/ $49.11 0724804013 ELECTRONIC.MARKETING@INTERNET: MARKETING on the INTERNET * ADAM, Stewart; WESTBERG, Kate PRENTICE HALL 1998 1st Edition, 1st Printing Blue Spine With Title In Yellow And White Letters, Tall And Wide Soft Cover BooK: Fine/, And A Little Better, 61 Numbered Pages That Appear To Be Lightly Read, Are Clean And Tight To The Spine, Slight Shelf, Edge, And Corner Wear. Printed On Off White Paper. Prior Owner?s Initials Inside Front Cover, Of MK. Description Applies To This BooK, ONLY. This Book Is Hard To Find, Will Be Packaged And Shipped Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift. World Wide Shipping AVAILABLE.

Seller Inventory # 008481

Bibliographic Details

• Title: ELECTRONIC.MARKETING@INTERNET: MARKETING on the INTERNET *
• Publisher: PRENTICE HALL, * * * * *
• Publication Date: 1998
• Language: English
• ISBN 10: 0724804013
• ISBN 13: 9780724804016
• Binding: Soft cover
• Illustrator: B00K: Fine/ 1983 . HALLBERG PUBLISHING CORPORATION
• Edition: 1st Edition
• Printing: 1st Printing
• Condition: Fine

About this title

Synopsis

This short guide can be used for any course in undergraduate, MBA or postgraduate Marketing. The student is introduced to the Internet and its importance for Marketers. The authors have taken a very practical hands-on approach to working with the Internet. A series of questions and answers set the scene for activities throughout each chapter.