The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
Language: English
Published by Routledge, 2013
- First Edition
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 282.21
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Add to basketItem description from seller
Series: Routledge Library Editions: Advertising. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 18. Weight in Grams: 476. . 2013. 1st Edition. hardcover. . . . .
Seller Inventory # V9780415818025
- Title
- The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
- Author
- Firestone, Otto
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415818028
- ISBN 13
- 9780415818025
- Edition
- 1st Edition
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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