This is the Edsel: newest expression of fine engineering from Ford Motor Company. . . [Dealer's Premium Catalogue].

Published by Ford Motor Company, [1957]., [Detroit, MI]:, 1957

  • First Edition
  • Used
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Seller: Zephyr Used & Rare Books, Vancouver, WA, U.S.A.Zephyr Used & Rare Books

5-star seller

AbeBooks seller since June 24, 1997

Association member: ABAAESACBAILAB

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Condition: Used

US$ 125.00

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Item description from seller

Oblong folio. 15 x 12.25 in. [32 pp (unpaginated).], colour-illustrated throughout, colour-illustrated self-printed softcovers (minor shelfwear, dustsoiling, light center fold crease as issued), still VG copy, w/ dealership stamp of Albert E. Smith Edsel, Taunton, MA. First edition of this lavishly produced premium dealer's catalogue which was developed by Ford from car shopper polling data (they ignored most of the data), and after a yearlong teaser campaign the 18 models debuted at the end of 1957 for the 1958 model year. The designers had intended to make a statement with the vertical horse collar grille, reminiscent of Bugatti, and Packard Predictor, but car buyers in the midst of the 1957-58 recession were uninterested, and eventually the car line ceased production in 1960. They were roomy, featured push-button shifting, speed warning lights, safety door latches, contour seats, and more. Although the car was largely shunned for decades, in unrestored, or restored condition they now command significant prices. Worldcat locates copies in The Strong (NY) & the Library of Michigan.

Seller Inventory # 57277

Bibliographic details

Title
This is the Edsel: newest expression of fine engineering from Ford Motor Company. . . [Dealer's Premium Catalogue].
Author
[FORD EDSEL].
Publisher
Ford Motor Company, [1957]., [Detroit, MI]:
Publication year
1957
Edition
1st Edition
Seller catalogs
Automobile

Zephyr Used & Rare Books

Vancouver, WA, U.S.A.

5-star seller

AbeBooks seller since June 24, 1997

Association member:

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Store description

We are a small Used & Rare Bookseller available by appointment through phone, or e-mail. We exhibit at 10-14 trade shows a year, including the Seattle Antiquarian Book Fair, Rose City Book Fair in Portland, Oregon, as well as many others. We specialize in History, Medicine, Science, Children's Literature, Photographs, Photography, Archives, Trade Catalogues with an emphasis on Salesman Sample Catalogues, and Nineteenth-century imprints.

Specialty

Nineteenth-Century imprints, Travel & Exploration, Literature, Philosophy, History of Science, Illustrated Books, Scholarly Books, History, Children's Literature, Western Americana

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  • Antiquarian Booksellers' Association of America
  • The Ephemera Society of America
  • Cascade Booksellers
  • International League of Antiquarian Booksellers
Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

Zephyr Used & Rare Books

WA, U.S.A.