Title: The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)
Publisher: A Book Apart
Publication Date: 2010
Language: English
ISBN 10: 0984442553
ISBN 13: 9780984442553
Binding: Soft cover
Edition: 1st Edition
Condition: As New

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Synopsis

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

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