The End of Globalization : Why Global Strategy Is a Myth & How to Profit from the Realities of Regional Markets
Language: English
Published by AMACOM, 2001
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 6.91
Quantity: 1 available
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Seller Inventory # GRP82763596
- Title
- The End of Globalization : Why Global Strategy Is a Myth & How to Profit from the Realities of Regional Markets
- Author
- Rugman, Alan M.
- Publisher
- AMACOM
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814406386
- ISBN 13
- 9780814406380
- Edition
- 1st.
- Item weight
- 1.191 pounds
- Dimensions
- N/A
Instead, Rugman argues, international economic activity has been driven by just 500 multinational enterprises operating in the triad of North America, the European Union, and Japan. Neither globally monolithic nor politically powerful, these companies produce and distribute goods for highly competitive regional markets (for example, 90% of cars produced in Europe are sold in Europe).
Scholarly and researched-based, yet eminently readable, The End of Globalization explores this new concept of multinational enterprises as regionally based and locally operated. And the book helps managers and executives develop successful "regional/triad" strategies that are responsive to local consumers--complete with concise summaries of 20 strategies from major multinational companies.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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