Enterprise 2. 0 : How to Manage Social Technologies to Transform Your Organization

McAfee, Andrew

ISBN 10: 1422125874 / ISBN 13: 9781422125878

Published by Harvard Business Review Press, 2009

About this Item

Ships from the UK. Used book that is in clean, average condition without any missing pages.

Seller Inventory # 4145601-6

Bibliographic Details

• Title: Enterprise 2. 0 : How to Manage Social Technologies to Transform Your Organization
• Publisher: Harvard Business Review Press
• Publication Date: 2009
• Language: English
• ISBN 10: 1422125874
• ISBN 13: 9781422125878
• Binding: Hardcover
• Edition: 1st Edition.
• Condition: Good
• Weight: 1.034 pounds

About this title

Synopsis

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.

Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.

McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

About the Author

Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School's Technology and Operations Management department. His research investigates IT's impact on organizations' performance and competitive position. He has authored more than fifty case studies as well as articles in Harvard Business Review, Sloan Management Review, and other journals.