Entertainment Marketing and Communication : Selling Branded Performance, People, and Places

Sayre, Shay

ISBN 10: 0131986228 / ISBN 13: 9780131986220

Published by Pearson Education, Limited, 2007

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10126250-6

Synopsis:

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.  Behavioral perspective: Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge. Evaluative perspective: The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market- For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. 

 

 

Bibliographic Details

Title: Entertainment Marketing and Communication : ...
Publisher: Pearson Education, Limited
Publication Date: 2007
Binding: Soft cover
Condition: Very Good
Edition: 1st Edition.