Essentials of Marketing Research, Global Edition (Paperback)

Paperback. For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titlesBasic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientationauthor Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of todays undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.