This book addresses the fundamental question why and under which conditions Korean firms increased their investment so heavily in the EU after 1986. It includes comprehensive surveys of twenty-six Korean consumer electronics firms. Series: Routledge Studies in International Business and the World Economy. Num Pages: 256 pages, 84 black & white tables. BIC Classification: 1D; 1FPJ; 1FPKS; JPSN2; KFFM; KNDH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 16. Weight in Grams: 566. . 1998. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: European Integration and Foreign Direct Investment in the EU: The Case of the Korean Consumer Electronics Industry (Routledge Studies in International Business and the World Economy)
Publisher: Routledge
Publication Date: 1998
Language: English
ISBN 10: 041516303X
ISBN 13: 9780415163033
Binding: Hardcover
Edition: 1st Edition
Condition: New

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Synopsis

This book addresses the fundamental question why and under which conditions Korean firms increased their investment so heavily in the EU after 1986 and why they and not the Korean government took the initiative in the decision-making process. The author contends that the main reason for the firm's departure from government policy is the belief of the Korean government that national competitiveness, which largely affects the country's standard of living, is determined by the success of local firms in global competition. The author substantiates his argument by supplying comprehensive surveys of twenty-six Korean consumer electronics firms and concomitant interviews with senior managers in nine of these. The empirical material suggests that Korean consumer electronics firms were principally motivated by their need to seek market security through a 'globalization' strategy.

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Shin Sang-Hyup

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