Evaluating Health Promotion Programs

Evaluating Health Promotion Programs by Thomas W. Valente is a hardcover First Edition/1st printing (2002) in VG+ condition with a VG dust jacket. The book is nearly brand new. The covers are in great shape with lightly indented spine caps and square corners. The binding is square and tight, ensuring the book’s durability. There is a minor abrasion noted on the front flyleaf, while the interior pages remain clean, bright as new, and unmarked. The dust jacket shows light shelf wear but has no tears, preserving its overall appearance.This book serves as a comprehensive guide to the frameworks, theories, and methods used in evaluating health promotion programs. Drawing on the author’s extensive experience in assessing health communication projects both in the U.S. and abroad, as well as teaching evaluation to graduate-level public health students, this text is highly practical. It is suited both for students and for researchers and practitioners involved in evaluation activities.The content is structured into three key sections. Part I introduces health promotion frameworks and theories, as well as formative research and process evaluation techniques. Part II focuses on study design, sampling methods, questionnaire development, scale construction, and data management. Part III provides practical examples, using data from a national campaign to demonstrate impact evaluation methods, including basic and advanced statistical analyses. With its depth of content, the book equips readers with the tools needed to understand how and why evaluations are conducted and serves as a reliable reference for conducting research and evaluation activities in health promotion.The book will be carefully packaged to ensure its protection during shipping and safeguard it from the elements. A USPS electronic tracking number will be provided free of charge. For more details or to request photos of this edition, feel free to contact us.