This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective. Editor(s): Grunig, James E.; Dozier, David M.; Ehling, William P. Series: Routledge Communication Series. Num Pages: 680 pages, illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 171 x 37. Weight in Grams: 929. . 1992. 1st Edition. paperback. . . . .

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Bibliographic Details

Title: Excellence in Public Relations and Communication Management (Routledge Communication Series)
Publisher: Routledge
Publication Date: 1992
Language: English
ISBN 10: 0805802274
ISBN 13: 9780805802276
Binding: Soft cover
Edition: 1st Edition
Condition: New

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Synopsis

This book is the initial volume coming out of the "excellence project"-a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department" How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

About the Author

James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White

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