Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

King, David Lee

ISBN 10: 0910965994 / ISBN 13: 9780910965996

Published by Information Today, Inc., Medford, New Jersey, 2012

About this Item

A stock image [photo] is an accurate representation of the listed book's cover design. Textblock pages [194 including index] clean, unmarked, binding tight and square. Covers clean, colors bright, minor edge wear, no spine creases. Just a few ex-libri markings, a very nice and clean copy, ffep missing. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described. Size: 8vo - over 7¾" - 9¾" tall.

Seller Inventory # 010205

Bibliographic Details

• Title: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections
• Publisher: Information Today, Inc., Medford, New Jersey
• Publication Date: 2012
• Language: English
• ISBN 10: 0910965994
• ISBN 13: 9780910965996
• Binding: Trade Paperback
• Edition: Stated First Printing.
• Condition: Near Fine-
• Book Type: Ex-Library
• Seller catalogs:
  • Computers & IT
  • How To
  • Science & Technology

About this title

Synopsis

Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and don’ts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.

About the Author

David Lee King is the digital branch manager at the Topeka & Shawnee County Public Library and is the author of Designing the Digital Experience: How to Use Experience Design Tools and Techniques. He lives in Topeka, Kansas.