Firm-Level Strategic Orientation and Performance, A Synthesis and Extension of the Knowledge Base on Entrepreneurial, Market and Learning Orientation

Tatiana Romanova Stettler

ISBN 10: 3830083297 / ISBN 13: 9783830083290

Published by Verlag Dr. Kovac, Hamburg, 2015

About this Item

- in englischer Sprache - Strategisches Management, Band 180 180 pages. Should a firm stay focused or should it rather adopt a broader strategic perspective? This book summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations are explored. Results reveal that the three strategic orientations are highly interrelated and that their relationship to firm performance is more complex than previously assumed.

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Bibliographic Details

• Title: Firm-Level Strategic Orientation and Performance, A Synthesis and Extension of the Knowledge Base on Entrepreneurial, Market and Learning Orientation
• Publisher: Verlag Dr. Kovac, Hamburg
• Publication Date: 2015
• Language: English
• ISBN 10: 3830083297
• ISBN 13: 9783830083290
• Binding: Softcover
• Edition: 1. Auflage.
• Condition: neu

About this title

Synopsis

Should a firm stay focused or should it rather adopt a broader strategic perspective? This book summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations are explored. Results reveal that the three strategic orientations are highly interrelated and that their relationship to firm performance is more complex than previously assumed.