Flavor of the Month: Why Smart People Fall for Fads

Best, Joel

ISBN 10: 0520246268 / ISBN 13: 9780520246263

Published by University of California Pre, Berkeley, 2006

About this Item

8vo, 201 pp.

Seller Inventory # 052115

Bibliographic Details

• Title: Flavor of the Month: Why Smart People Fall for Fads
• Publisher: University of California Pre, Berkeley
• Publication Date: 2006
• Language: English
• ISBN 10: 0520246268
• ISBN 13: 9780520246263
• Binding: hardcover
• Edition: 1st.
• Condition: Fine copy in fine dust jacket
• Dust Jacket Condition: Dust Jacket Included
• Seller catalogs:
  • Sociology

About this title

Synopsis

While fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness is sometimes short-lived. Institutional fads such as open classrooms, quality circles, and multiple personality disorder are constantly making the rounds, promising astonishing new developments―novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be lasting innovations, but others―after absorbing extraordinary amounts of time and money―are abandoned and forgotten, soon to be replaced by other new schemes. In this pithy, intriguing, and often humorous book, Joel Best―author of the acclaimed Damned Lies and Statistics―explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle―emerging, surging, and purging. Deconstructing the ways that this system plays into our notions of reinvention, progress, and perfectibility, Flavors of the Month examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

About the Author

Joel Best is Professor of Sociology and Criminal Justice at the University of Delaware. Among his many books are More Damned Lies and Statistics: How Numbers Confuse Public Issues (2004), Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists (2001), and Random Violence: How We Talk about New Crimes and New Victims (1999), all from UC Press.