SHORTLISTED: The Leadership Book of the Year Award 2024

Inside each leader is a force for good and a force for bad. Which one wins? The one you feed.

As more and more organizations become purpose-driven and commit to the triple bottom line of profit, people and planet, leaders need to practise a new set of behaviours to stay motivated, authentic, resilient and master winning behaviours.

Force for Good explores the practical challenges facing purpose-driven leaders in a changed leadership landscape. Avoiding abstract and jargon-fuelled hype , John Blakey provides a collection of common-sense techniques and easy to use tools that any busy, performance-focused leader can quickly deploy to build a better, more purposeful organization

About the Author

Dr John Blakey is the UK's leading executive coach for purpose-driven CEOs and the founder of The Trusted Executive. An authority on purpose-driven leadership, his expertise is sought-after by ambitious leaders aiming to be a force for good and achieve the triple bottom line - profit, people and planet. With a unique track record as a pioneering coach, global thought leader and former FTSE 100 international managing director, John has worked with over 130 CEOs around the globe, including the leaders of gold-medal-winning Team GB Olympic squads, title-winning premiership football clubs and England cricket. He is the author of The Trusted Executive, also published by Kogan Page.

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