Title: No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
Publisher: John Wiley & Sons Inc
Publication Date: 2022
Language: English
ISBN 10: 1119982871
ISBN 13: 9781119982876
Binding: Soft cover
Edition: 1st Edition
Condition: New

About this title

Synopsis

Unlock the full potential of modern marketing and sales

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latan� Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.

You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:

Strategies for building a tech-stack that prioritizes your customers
Ways for chief marketing officers to stop playing defense and go on offense
Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

About the Author

LATAN� CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

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