Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing

Smith, William, Jr., McKenzie-Mohr, Doug

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ISBN 10: 0865714061 ISBN 13: 9780865714069

Published by New Society Publishers, Limited, 1999

Language: English

Condition: Used - Good Soft cover

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Bibliographic Details

Title

Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing

Publisher

New Society Publishers, Limited

Publication Date

1999

Language

English

ISBN 10

0865714061

ISBN 13

9780865714069

Binding

Soft cover

Edition

1st Edition.

Condition

Good

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About this title

Synopsis

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

About the Author

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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