Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
Smith, William, Jr., McKenzie-Mohr, Doug
ISBN 10: 0865714061 ISBN 13: 9780865714069
Published by New Society Publishers, Limited, 1999
Used
Soft cover
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Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
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Used book that is in clean, average condition without any missing pages. Seller Inventory # 2563956-75
Synopsis:
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
About the Author: Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
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Bibliographic Details
Title: Fostering Sustainable Behavior : An ...
Publisher: New Society Publishers, Limited
Publication Date: 1999
Binding: Soft cover
Condition: Good
Edition: 1st Edition.
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
Published by
New Society Publishers, Limited, 1999
ISBN 10: 0865714061
ISBN 13: 9780865714069
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2563956-75
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Published by
New Society Pub, 1999
ISBN 10: 0865714061
ISBN 13: 9780865714069
Used
paperback
First Edition
Seller: Russell Books, Victoria, BC, Canada
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. 1st Edition. Seller Inventory # FORT736505
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Published by
New Society Publishers, Gabriola Island, BC, 1999
ISBN 10: 0865714061
ISBN 13: 9780865714069
Used
Soft Cover
First Edition
Seller: Michael J. Toth, Bookseller, ABAA, Springtown, PA, U.S.A.
Seller rating 5 out of 5 stars
Soft Cover. Condition: Near Fine. No Jacket. First Edition. Bound in glossy wraps. No hardcover edition; illustrated in black & white; book store sticker on front panel; 160pp. Seller Inventory # 907458
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Fostering Sustainable Behaviour An Introduction to Community-Based Social Marketing
Published by
New Society Publishers, Gabriola Island, British Columbia, Canada, 1999
ISBN 10: 0865714061
ISBN 13: 9780865714069
Used
Softcover
First Edition
Seller: Riverwash Books (IOBA), Prescott, ON, Canada
Seller rating 4 out of 5 stars
Softcover. Condition: Very Good with no dust jacket. First Edition. 160 pp. Edgewear, corners rubbed. Describes a set of tools to help uncover the barriers thet prevent people from behaving in a sustainable manner, with a set of tools to help behaviour change. 2 copies available. ; 8vo 8" - 9" tall. Seller Inventory # REF0558