Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.

Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it. You will learn:

Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise

How to sell your expertise the same way you deliver it—with confidence and integrity

How to move from being seen as a vendor to being recognized as the expert

How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees

Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.

About the Author

Blair Enns is the founder of Win Without Pitching, the program that teaches advisors and practitioners to sell and price like the experts they are. Blair lives in Kaslo, British Columbia, Canada and lectures throughout the world.

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