Frontiers in Marketing Thought - Contributed Papers, Conference of the American Marketing Association, December 27-28, 1954 Detroit, Michigan

Rewoldt, Stewart H. (editor)

Published by Bureau of Business Research, Indiana University [1954], [Bloomington, IN], 1954

  • First Edition
  • Hardcover
  • Used
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Seller: Renaissance Books, ANZAAB / ILAB, Dunedin, New ZealandRenaissance Books, ANZAAB / ILAB

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Hardcover

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Item description from seller

Institutional stamps on endpapers "Property of Department of Marketing Administration". Previous owner's rubber name stamp.; 275 [1 (blank)] pages. Dark blue cloth boards with gilt lettering on spine and front board. Page dimensions: 225 x 148mm. Various contibutors. The papers are presented in the following sections: Physical Handling; Discount Selling; Value Added by Marketing; New Insights into Branding; Motivation Research; Marketing Theory; Roundup of Research in Marketing; The Selling Function; Special Interest Symposia.

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Bibliographic details

Title
Frontiers in Marketing Thought - Contributed Papers, Conference of the American Marketing Association, December 27-28, 1954 Detroit, Michigan
Author
Rewoldt, Stewart H. (editor)
Publisher
Bureau of Business Research, Indiana University [1954], [Bloomington, IN]
Publication year
1954
Condition
Very Good-
Dust jacket
No Dust Jacket
Binding
Hardcover
Edition
First Edition.

Renaissance Books, ANZAAB / ILAB

Dunedin, New Zealand

5-star seller

AbeBooks seller since June 6, 2002

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