The Future Ain't What It Used to Be : The 40 Cultural Trends Transforming Your Job, Your Life, Your World

Abrahamson, Vickie; Meehan, Mary; Samuel, Larry

ISBN 10: 1573220809 / ISBN 13: 9781573220804

Published by Riverhead Books, New York, NY, U.S.A., 1998

About this Item

(1st) Very large book, black boards, gilt bright on spine, 270 pages, 5-line bookstore stamp at top of first front end paper plus in larger red stamp: "No Return." DJ illustrated, slight wear at top back tip. Fine DJ/Fine book. Seller Inventory # 19749

Bibliographic Details

Title: The Future Ain't What It Used to Be : The 40...

Publisher: Riverhead Books, New York, NY, U.S.A.

Publication Date: 1998

Binding: Hardcover

Condition: Fine

Dust Jacket Condition: Fine

Edition: First Edition

About this title

Synopsis:

Writing with wit and eye-catching graphics, a Minneapolis-based consultant group identifies forty key cultural, social, economic, and technological trends and translates them into creative, strategically savvy business opportunities. BAKER & TAYLOR

Review:

Mary Meehan, Larry Samuel, and Vickie Abrahmson operate a trends consultancy called Iconoculture that counts companies such as General Mills and Wendy's among its clientele. The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World offers an overview of the inside information Iconoculture provides to customers in a series of cheeky but insightful info-bytes that are simultaneously thought-provoking and practical. The trio suggests areas likely to get hot--from simplified lifestyles to retail-as-entertainment to "sensory blending"--along with strategies to turn these trends into business opportunitiess.