GROWING UP DIGITAL: The Rise of the Net Generation.

Tapscott, Don.

ISBN 10: 0070633614 / ISBN 13: 9780070633612

Published by McGraw-Hill, New York, NY, U.S.A., 1997

About this Item

Tapscott is the author of six books, including THE DIGITAL ECONOMY, and is co-author of PARADIGM SHIFT. He is chairman of the Alliance for Converging Technologies, a research think tank funded by many of the world's leading technology, manufacturing, retail, financial, and government organizations. New, unread copy in fine, mylar-protected dust jacket. T. Seller Inventory # 3043

Bibliographic Details

Title: GROWING UP DIGITAL: The Rise of the Net ...

Publisher: McGraw-Hill, New York, NY, U.S.A.

Publication Date: 1997

Binding: Hardcover

Condition: New

Dust Jacket Condition: Fine

Edition: First Edition, First Printing

About this title

Synopsis:

Describes the ways in which the children who are growing up and being educated in an environment heavily influenced by the Internet will set the political, economic, and cultural agenda as adults

Review:

Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.