This title digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes. Editor(s): Bystrom, Dianne G.; Robertson, Terry; Banwart, Mary C.; Kaid, Professor Lynda Lee. Series: Gender Politics - Global Issues. Num Pages: 248 pages, 2 black & white illustrations. BIC Classification: JFSJ; JPVL. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 408. . 2004. 1st Edition. paperback. . . . .

Seller Inventory # V9780415946834

Contact seller

Report this item

Bibliographic Details

Title: Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle (Gender Politics--Global Issues)
Publisher: Routledge
Publication Date: 2004
Language: English
ISBN 10: 0415946832
ISBN 13: 9780415946834
Binding: Soft cover
Edition: 1st Edition
Condition: New

About this title

Synopsis

A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

About the Author

Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid

"About this title" may belong to another edition of this title.

Store Description

Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

Visit Seller's Storefront

Seller's business information

Kennys Bookshop and Art Galleries Ltd.
Liosban Industrial Estate, Tuam Road, Galway, Ireland

Sale & Shipping Terms

Terms of Sale

Terms of Sale - Credit Cards: Visa, Master Card, American Express, Diner.
Payment can also be made by bank draft in Euros, drawn on an Irish Bank.

We regret that PO Boxes are not acceptable to the U.S. as our courier will not deliver to them.

In case of returns or queries please contact us by email books@kennys.ie or by phone +353 91 709350

VAT Registration - IE2238521A

Conor Kenny

Shipping Terms

Free Shipping

Shipping rates from Ireland to U.S.A.

Shipping rates from Ireland to U.S.A.
Order quantity	12 to 22 business days	10 to 20 business days
First item	US$ 12.22	US$ 13.38

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.