Generational Selling Tactics That Work : Quick and Dirty Secrets for Selling to Any Age Group
Language: English
Published by Wiley & Sons, Incorporated, John, 2011
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Generational Selling Tactics That Work : Quick and Dirty Secrets for Selling to Any Age Group
- Author
- Marston, Cam
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2011
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118018389
- ISBN 13
- 9781118018385
- Edition
- 1st Edition.
- Item weight
- 0.992 pounds
- Dimensions
- N/A
All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong!
What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each.
- Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce
- Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other
Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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