An ex-library copy in original paper covers. The usual ex-libris markings. The binding is sound (with no spine creasing), the text is clean/unmarked, and there is little cover wear.

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Bibliographic Details

Title: George Gerbner: A Critical Introduction to Media and Communication Theory
Publisher: Peter Lang, New York
Publication Date: 2012
Language: English
ISBN 10: 1433109875
ISBN 13: 9781433109874
Binding: Trade Paperback
Edition: First Edition.
Condition: Good
Dust Jacket Condition: No Dust Jacket
Book Type: Book

About this title

Synopsis

One of the world’s most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts.
Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner’s theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
Although hundreds of studies have been conducted based on Gerbner’s ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.

About the Author

Michael Morgan (PhD University of Pennsylvania, 1980) is a Professor in the Department of Communication at the University of Massachusetts Amherst. He has authored or co-authored over 100 national and international scholarly articles and book chapters (many of them with George Gerbner) on the effects of television on images of violence, sex-roles, aging, health, science, academic achievement, political orientations, the family, and other issues. He is the editor of Against the Mainstream: The Selected Works of George Gerbner (Peter Lang, 2002).

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