How to use scientific principles drawn from social learning theory to manage people more effectively. Often managers lament that they don't have the resources to reward employees. They mistakenly think that money and benefits are the most important motivators. But this is not the case. Attention is the most universally powerful motivator. The manager's attention is free. A well-timed encouraging nod from one's superior can be quite motivating, as can being praised in front of one's peers. Another powerful motivator is opportunity. The opportunity to work of projects one enjoys or that advance one is very motivating to achievement oriented employees.

Managers always have powerful behavior management tools at hand. The problem is that they don't know how to use them. Too often managers use their attention and other management tools poorly. When people are poorly managed work is hell, employees burnout, and productivity takes a nose-dive. But when people are managed skillfully, working is stimulating, employees gain a sense of control and pride, peak performance is a daily event and productivity soars.

About the Author

Beverly A. Potter, P.D (Docpotter) is the author of several books dealing with workplace issues—all distributed by PGW. She holds a master in rehab counseling form SF State and doctorate from Stanford where she specialized in training and behavior mod. Docpotter worked as a corporate trainer for over 20 years in numerous Silicon Valley high tech companies as well as Stanford University Staff Development program. She is a dynamic public speaker and workshop leader, frequent guest on talk shows and often interviewed by journalists.

More Docpotter books (not listed in autor's book section)

Pass the Test: An Employee's Guide to Drug Testing
Ronin 1999

Drug Testing at Work: A Guide for Employers
Ronin 1989, 1998

Brain Boosters: Foods & Drugs that Make You Smarter
Ronin 1994

Healing Magic of Cannibis: It's the High that Heals
Ronin 1998

High Performance Goal Setting: Using Intuition to Conceive & Achieve Your Dreams
Ronin 2000

Turning Around: Keys to Motivaiton & Productivity
AMACOM 1980, Ronin 1984

The Way of the Ronin: Riding the Waves of Change
AMACOM 1985, Ronin 1988, 2001

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