Get To The Point!: Sharpen Your Message and Make Your Words Matter

Joel Schwartzberg

ISBN 10: 1523094117 / ISBN 13: 9781523094110

Published by Berrett-Koehler Publishers, 2017

2017. 1st Edition. Paperback. . . . . . Seller Inventory # V9781523094110

Synopsis:

A communications coach shows how to identify your point, strengthen it, stick to it, and sell it with this quick and sensible guide.

Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

IBPA Benjamin Franklin Award silver winner in the Business & Career category

Next Generation Indie Award Winner in the How To category

“If you don’t have something to say, then don’t say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference.” —Seth Godin, author of Linchpin

“Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point!, Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance.” —David Brancaccio, host and senior editor, Marketplace Morning Report

About the Author:

Joel Schwartzberg is a communications coach and writer whose wide range of clients include American Express, Blue Apron, Blue Cross Blue Shield, the Brennan Center for Justice, Comedy Central, the American Jewish Committee, and North Point Ministries. He currently serves as Senior Director of Strategic and Executive Communications for the ASPCA in New York City, and has held senior-level communication and editorial positions with Nickelodeon, PBS, and Time Inc.

An expert in the practice of successful presentations and point-making, Joel's articles have appeared in Harvard Business Review, Fast Company, Toastmaster Magazine, and HuffPost, and he's been the featured guest on many business and communication podcasts. Joel is also a former public speaking national champion who was inducted into the National Forensic Association Hall of Fame in 2002.

Joel is the author of "Get to the Point! Sharpen Your Message and Make Your Words Matter" and the upcoming "The Language of Leadership: How to Engage and Inspire Your Team," and his personal essays have been published in The New York Times Magazine, Newsweek, The New York Daily News, The New York Post, New Jersey Monthly, and several Chicken Soup for the Soul anthologies.

Bibliographic Details

Title: Get To The Point!: Sharpen Your Message and ...
Publisher: Berrett-Koehler Publishers
Publication Date: 2017
Binding: Soft cover
Condition: New
Edition: 1st Edition