Globalization: The External Pressures

335 Pages indexed. Black boards with gold spine lettering. No marks or stamsp to this tight bright book with a faultless interior. Since 1959 Ashridge has earned the reputation of being one of the world's leading business schools. Its emphasis is on the educational needs of industry. Through all of Ashridge's activities, from executive education and postgraduate qualification programs to research and consulting, leading edge thinking is.combined with a strong practical focus. Globalization is one of the key subjects researched and taught at Ashridge. Ashridge recognizes that the subject cannot be treated in isolation, it integrates with all organizational activities and, as such, creates fascinating business and development opportunities. Collectively, the faculty has the expertise to advise on any matter concerning the whole gambit of globalization , the result of constant research, observation and hands-on experience in the subject field. This book represents the expertise of the Ashridge faculty on the topic of globalization. .Contents in Ten Chapters: The State of Globalization Today, The Globalization Process in the World Economy, Global Labour Markets, On the Internet All Business is Global Like It or Not, Global Parenting, Managing Global Partnerships and Alliances, Global Marketing, Managing Global Customers, The Global Pharmaceutical Industry, and Faces of Globalization.…