Good Design is for Everyone: The First 10 Years of PepsiCo Design + Innovation
Language: English
Published by Rizzoli, New York, NY, 2023
- First Edition
- Hardcover
- Used
Seller: Montana Book Company, Fond du Lac, WI, U.S.A.Montana Book Company
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Hardcover
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492 pp. Tightly bound. Light rounding to lower corner back board. Text is free of markings. No ownership markings. Remainder mark on bottom fore-edge. Published without a dust jacket. Published October 31, 2023. First Edition / First Printing. 10,9,8,7,6,5,4,3,2,1. This copy is smyth sewn. Smyth sewing is a method of bookbinding where groups of folded pages (referred to as signatures) are stitched together using binder thread. Each folded signature is sewn together individually with multiple stitches and then joined with other signatures to create the complete book block. This is the traditional and best method of bookbinding.
Seller Inventory # 094990
- Title
- Good Design is for Everyone: The First 10 Years of PepsiCo Design + Innovation
- Author
- PepsiCo; Mauro Porcini
- Publisher
- Rizzoli, New York, NY
- Publication year
- 2023
- Condition
- Very Good
- Dust jacket
- Published Without Dust Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0847873447
- ISBN 13
- 9780847873449
- Edition
- 1st Edition
- Printing
- 1st Printing
- Dimensions
- Folio - over 12" - 15" tall
The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.
PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.
The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection.
It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.
PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.
The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection.
It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.
"Synopsis" may belong to another edition of this title.
About the Author
PepsiCo Design and Innovation is a team of creative disruptors with a human-centered approach to brand building and innovation. Led by Mauro Porcini, the team counts 350+ designers spread in 17 cities around the globe. PepsiCo is an 80+ billions dollars corporation, the largest american company in the food and beverage industry. PepsiCo's products are enjoyed by people in more than 200 countries and territories around the world, more than one billion times a day. The company's product portfolio includes a wide range of iconic brands, including Pepsi, Lay's, Doritos, Cheetos, Gatorade, 7Up, Mountain Dew, Quaker, Aquafina, bubly, Mirinda, Lifewtr and SodaStream, amongst others.
"About the title" may belong to another edition of this title.
Montana Book Company
Fond du Lac, WI, U.S.A.
5-star seller
AbeBooks seller since June 6, 2002
Shipping rates within U.S.A.
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