Graphic Communication: Applying Principles

Professionals just starting out, whose careers will require them to produce high quality printed materials, will reap the benefits from this manual. It prepares these individuals for the broad range of publication challenges they will face on the job, providing extensive practice in converting well-written and edited copy into readable and attractive printed materials—including brochures, letterheads and business cards, signage, packaging materials, or even posters. The exercises in this book engage learners in the types of thinking needed to engage others graphically and to produce reasonably professional materials, and focus on the full range of both traditional and computerized tools used to get the job done in a variety of settings. For graphic designers producing publications or other graphic communications.

Learn the fundamental principles of good graphic communication with realistic and simple yet challenging exercises.

Enduring principles of graphic communication are incorporated into the background information of all 24 assignments designed to allow your knowledge of graphic content and form to evolve.

• Practice producing high-quality products such as brochures, letterheads and business cards, packaging materials and posters.
• Practice for careers in marketing, communication, advertising, public relations, journalism and more, by reinforcing design and layout skills.
• Learn about typography, the use of color, paper selection, printing and finishing.
• Glossary and Index of Tasks included for easy reference.