Grown Up Digital. How the Net Generation Is Changing Your World. Mit einer Einleitung (Introduction) des Verfassers. Mit Anmerkungen, Bibliographie, Personen- und Sachregister (Index).

Tapscott, Don:

ISBN 10: 0071508635 / ISBN 13: 9780071508636

Published by New York: McGraw-Hill Education Ltd 03.10.2008., 2008

About this Item

368 Seiten mit zahlreichen Illustrationen und graphischen Darstellungen. 23,6 x 15,7 cm, Sehr guter Zustand. Frisches Exemplar. Ungelesen. The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Synopsis: Offers a look at the Net Generation in the workforce, the way they process information and learn, the methods that inspire and influence them, and the tools they need to keep them engaged in a dynamic business environment. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy. Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future. - Don Tapscott CM (* 1. Juni 1947 in Toronto) ist ein kanadischer Unternehmer, Professor für Management an der Joseph L. Rotman School of Management der University of Toronto und Autor. Tapscott ist Gründer (1993) und Vorsitzender der wirtschaftsstrategischen Denkfabrik (engl. think tank) nGenera Insight (vormals New Paradigm). In seinem bekanntesten Buch Wikinomics: die Revolution im Netz beschreibt er, wie und warum die Arbeitsweise traditioneller Unternehmen durch den Einsatz von Prinzipien von Web 2.0 in Unternehmen (Enterprise 2.0) vor eine Herausforderung gestellt werden. Wer die Vorteile der wenig kostenintensiven Herangehensweise nutzen wolle, müsse jedoch sein gesamtes Geschäftsmodell in Frage stellen und große Teile des wertvollen Unternehmenswissens offen verfügbar machen. Er veröffentlichte zwölf Bücher, sein 2008 erschienenes Buch Grown Up Digital (2008) beschäftigt sich mit den Denk- und Vorgehensweisen der digitalen Generation (Digital Natives). . . Aus: wikipedia-Don_Tapscott. Sprache: Englisch Gewicht in Gramm: 723 Weißer Pappband mit farbigen Vorsätzen und Schutzumschlag.

Seller Inventory # 69372

Bibliographic Details

• Title: Grown Up Digital. How the Net Generation Is Changing Your World. Mit einer Einleitung (Introduction) des Verfassers. Mit Anmerkungen, Bibliographie, Personen- und Sachregister (Index).
• Publisher: New York: McGraw-Hill Education Ltd 03.10.2008.
• Publication Date: 2008
• Language: English
• ISBN 10: 0071508635
• ISBN 13: 9780071508636
• Binding: Hardcover
• Edition: First Imprint.
• Condition: Wie neu
• Dust Jacket Condition: Dust Jacket Included
• Weight: 723 grams
• Seller catalogs:
  • Pädagogik

About this title

Synopsis

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

• How the brain of the Net Generation processes information
• Seven ways to attract and engage young talent in the workforce
• Seven guidelines for educators to tap the Net Gen potential
• Parenting 2.0: There's no place like the new home
• Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

About the Author

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, ParadigmShift, and The Digital Economy. Link in with the net generation at grownupdigital.com.