A Guide to Making It in Real Estate : A SUCCESS GUIDE for Real Estate Lenders, Real Estate Agents and Those Who Would Like to Learn about the Professions

Written specifically for real estate lenders and real estate agents by someone who has had phenomenal success in both professions, A Guide to Making It in Real Estate stands out from the crowd for its clarity, simplicity, and humor.

Whether you call yourself a “lender,” a “real estate agent,” or a “commercial professional,” author James R. Carter points out that you are essentially the CEO of your own small business—as well as the VP of marketing, VP of operations, VP of finance, “Director of Attitude,”and lead sales representative–six hats. You are responsible for 100 percent of your success, and in order to thrive, you need to be strong at four essential areas: finding deals, doing deals, managing money, and keeping your head straight—Marketing, Operations, Finance and Attitude.

Carter offers insight and advice that lenders, real estate agents, and anyone interested in the real estate business will likely find useful—whether you’re just getting started or simply need inspiration. In fact, the principles outlined in this book make it an excellent resource for any type of small business owner.

James R. Carter was born and raised in California. He received a football scholarship to San Jose State University where he made Honorable Mention All-American his senior year. After college, he worked at a computer company while earning his MBA. In 1993, he started his career in real estate as a mortgage broker, eventually transitioning to real estate brokerage in 2000.

When he started as a realtor, he placed himself in one of the most competitive offices in Silicon Valley, where the extraordinarily large volume of commission revenue he produced that first year led management to ask him to teach a class called "How to Make One Million Dollars Your First Year in Real Estate." His notes from that class were the jumping-off spot for this book.

He and his wife live in Northern California and together they have three adult daughters.