Guide to Media Relations
Herrling, Tony, Schenkler, Irv
ISBN 10: 0131405675 ISBN 13: 9780131405677
Published by Prentice Hall PTR, 2003
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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This specific item is no longer available.
About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5282590-6
Synopsis:
Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.
From the Back Cover:
This concise, practical book is written for you if you want to work effectively with the media. You will learn how to...
- Understand what drives the media today
- Manage media relations during a crisis
- Identify important media contacts and establish ongoing relationships with reporters
- Prepare for media interviews
- Write press releases and plan press conferences
- Communicate with the financial media
- Get to know reporters so you can engage their interest in your story
- Enhance your corporate reputation
- Brief: summarizes key ideas only
- Practical: offers clear, straightforward tools you can use
- Reader-friendly: provides an easy-to-skim format
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Guide to Media Relations
Publisher: Prentice Hall PTR
Publication Date: 2003
Binding: Soft cover
Condition: Good
Edition: 1st.