Handbook of CRM

Payne, Adrian

ISBN 10: 0750664371 / ISBN 13: 9780750664370

Published by Routledge, 2005

About this Item

Very Good hardcover 9780750664370.

Seller Inventory # ABE-1783763639564

Bibliographic Details

• Title: Handbook of CRM
• Publisher: Routledge
• Publication Date: 2005
• Language: English
• ISBN 10: 0750664371
• ISBN 13: 9780750664370
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Very Good
• Dimensions: 6.38W x 9.45H x 1.23D inches 6.38 inches width by 9.45 inches height by 1.23 inches depth
• Weight: 1.85 pounds
• Seller catalogs:
  • Business & Economics

About this title

Synopsis

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Based on recent knowledge, it is underpinned by:

* Clear and comprehensive explanations of the key concepts in the field
* Vignettes and full cases from major businesses internationally
* Definitive references and notes to further sources of information on every aspect of CRM
* Templates and audit advice for assessing your own CRM needs and targets

The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

About the Author

Adrian Payne