Hello, My Name Is Awesome: How to Create Brand Names That Stick

Watkins, Alexandra

ISBN 10: 1626561869 / ISBN 13: 9781626561861

Published by Berrett-Koehler Publishers (edition First Edition), 2014

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1626561869-11-1

Bibliographic Details

• Title: Hello, My Name Is Awesome: How to Create Brand Names That Stick
• Publisher: Berrett-Koehler Publishers (edition First Edition)
• Publication Date: 2014
• Language: English
• ISBN 10: 1626561869
• ISBN 13: 9781626561861
• Binding: Paperback
• Edition: First Edition.
• Condition: Very Good

About this title

Synopsis

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

About the Author

Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.