First edition of this groundbreaking expose of the manipulative psychological techniques employed by the advertising industry. "An introduction to the brave new world of of symbol manipulation and motivational research". weight: 0.9 lb. Near fine in a very good dust jacket with some short closed tears and chipping. $4.00 price on the dust jacket flap. 21x14 cm. viii, 275 pp. Seller Inventory # 292586

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Bibliographic Details

Title: The Hidden Persuaders.

Publisher: Daviv McKay., New York.

Publication Date: 1957

Binding: Green cloth, gilt spine title.

Condition: Near Fine

Edition: 1st Edition.

Store Description

We buy and sell out-of-print, rare and collectable books, maps and ephemera. Members of IOBA, ABAA, ILAB and Ephemera Society of America

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Zephyr Books LLC
PO Box 10763, Reno, NV, 89510, U.S.A.

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All books may be returned for any reason. Full refund including postage if not in condition as described. Refund will be processed through ABE after we recieve the returned item.

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