Title: The Hothouse Effect : Intensify Creativity in Your Organization Using Secrets from History's Most Innovative Communities
Publisher: New York, NY, U.S.A.: AMACOM, 2004
Publication Date: 2004
Language: English
ISBN 10: 0814407692
ISBN 13: 9780814407691
Binding: Hardcover
Edition: First Edition.
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

Throughout history, across many centuries and an enormous range of cultures, certain communities have stood out as bastions of creativity and intellectual progress. From ancient Athens to the vibrant American jazz scene of the 20th century, these seemingly disparate enclaves actually share a set of defining characteristics that hold considerable relevance for modern businesses.

The Hothouse Effect examines the dynamics of several such communities, or "creative hothouses," and identifies the factors that drove their unusual creative fervor. Case studies of contemporary businesses, plus interviews with executives, illustrate clearly how the nurturing of creative drive can lead directly to more innovative products, revolutionized processes, and dramatic improvements in results.

This valuable book also offers practical tools for assessing creativity in any organization, then implementing the results of the assessment toward building the creative hothouse effect that will drive innovation, productivity, and results well into the future.

About the Author

Barton Kunstler (Wellesley, MA) is a professor and program director at the Lesley University School of Management. He writesA Futurist View , a biweekly column for Metrowest Daily News.

"About this title" may belong to another edition of this title.

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