The Hummer and the Mini : Navigating the Contradictions of the New Trend Landscape
Language: English
Published by New York, New York, U.S.A.: Portfolio, 2006
- First Edition
- Hardcover
- Used
Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.The Warm Springs Book Company
AbeBooks seller since February 20, 2000
Condition: Used - Fine
US$ 6.96
Quantity: 1 available
Add to basketItem description from seller
A fine copy in a fine, mylar protected DJ. 1st edition; Illustrated; 8vo., 222 pages. 0.0 0.0 0.0.
Seller Inventory # 21262
- Title
- The Hummer and the Mini : Navigating the Contradictions of the New Trend Landscape
- Author
- Waters, Robyn
- Publisher
- New York, New York, U.S.A.: Portfolio
- Publication year
- 2006
- Condition
- Fine
- Dust jacket
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591841364
- ISBN 13
- 9781591841364
- Edition
- 1st Edition.
- Seller catalogs
- AUTOMOTIVE AND TRANSPORTATION
Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA.
When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was "in" and what was "out." Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank.
In today’s marketplace the "next big thing" has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what’s important…to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there’s an equally valid countertrend.
In The Hummer and the Mini, Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics).
Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
The Warm Springs Book Company
Fremont, CA, U.S.A.
AbeBooks seller since February 20, 2000
Shipping rates within U.S.A.
| Item | 5 to 20 business days | 3 to 8 business days |
|---|---|---|
| First item | US$ 4.49 | US$ 9.90 |
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Welcome to The Warm Springs Book Company -Booksellers since 1987! ******** We are an internet bookstore featuring new, used, and collectible books. ******** We accurately describe our books and are prompt in processing and shipping all orders. ******** Books with dust jackets are protected with clear plastic covers. All books are securely packed to protect them during shipment. ********* To ensure that our books will meet your expectations, please e-mail or telephone us if you have any questions regarding the contents or condition of any of our books.…
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We are a generalist book dealer featuring books in the following genres: Mystery,, Science Fiction, History and Biography, Military History, Cookbooks, Children's, Art & Architecture, Sports, Business, Aviation & Naval HistorySeller's business information
The Warm Springs Book Company
CA, U.S.A.
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P.O. Box 995
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U.S.A.
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