The IBM Guide to Doing Business on the Internet

Describes IBM's online marketing strategies, explaining how to maximize the impact of Website content, test advertising messages, create beneficial electronic communities, and use the Internet competitively.

IBM's Blueprint For Researching Your Prospects, Designing Your Web Page, And Getting Your Business Onto The Internet.

Whatever the size of your company, today's greatest opportunity for expanding your cusomer base exists on the Internet. Even as you read these words, your competitors are mining the Internet for all it's worth - while an increasing number of your best customers click in to see what they have to offer!

An IBM Guide to Doing Business on the Internet will help get you on the Web. Packed with guidelines and recommendations, this step-by-step guidebook delivers research and case histories from both inside and outside IBM to show you what the Web is all about. Exmaples demonstrate how to build a strategic and tactical model for adding a Web presence to your business, then help you shape that model into an actual full-feature marketing site.

But you have to start now. An IBM Guide to Doing Business on the Internet will show you how with tips that include:

Eleven critical rules of the web. Secrets to design a Web site that engages customers­­and sell products. New tools and strategies to keep expenses low.

Never in your lifetime, or the lifetime of your company, has there been or will there be a business opportunity as exciting, and essential, as the Internet. Discover how much today's Internet offers you­­and how you can begin taking advantage of it today­­in An IBM Guide to Doing Business on the Internet.